Factory Optical
Industry: Optical goods stores
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We are a “chain of neighbourhood stores.” The “chain” component of this position conveys our focus on leveraging buying power and technology, implementing efficiencies and big company thinking, and passing the savings onto their customers in the form of the Country’s largest everyday Designer 2 for 1 offer. The “neighbourhood store” element, is to remind us that there is a different feel to a locally owned retail operation than there is to a larger chain. A better feel. A feel where it seems that the people care more. In spite of our growth, we endeavor to remember our customers and we have empowered our staff to operate every day as if they owned the store. In other words, to operate every store as a neighbourhood store.